Making a name for your brand is an absolute must these days. In the competitive landscape we’re in, where savvy consumers have the research-power of a Mack truck, you can’t afford to not to care about how recognizable your brand is. In fact, brands spend thousands on their marketing efforts, and what’s more? They are more than willing to do so, as the power of the marketing dollar can be the reason one brand thrives while another can barely survive.
But don’t think you need to keep up with the marketing dollars of Nike or Target – there are ways you can make a name for yourself without breaking the bank.
How? We have two words for you: custom packaging.
Even something as seemingly simple as printing boxes with logos on them can be a game changer in terms of brand recognition and consumer satisfaction. Because let’s face it, consumers like what they trust. And they trust what they know. And brand recognition is a huge way you can earn that trust.
And then? You’re golden.
Even better? Get them excited about your brand, and you’re well on your way to becoming unstoppable.
So how can personalizing your shipping boxes make a difference? Here are 10 reasons why boxes with logos are better than boring brown boxes any day of the week.
- Brand awareness: It makes perfect sense – shipping your product in a branded box builds brand awareness.
- Excitement: Loyal customers who know your brand will be excited to pull up to their house and see YOUR box sitting on the porch.
- Loyalty: When customers love you, they’ll come back for more. And if they love your packaging, you’re bettering that chance of them coming back.
- Shareability: Social is where it’s at. If the right influencer loves your custom packaging and shares it? You may just see a surge in orders.
- Unboxed: Have you heard of the (albeit a bit odd) unboxing trend? Up your chances of YOUR brand being unboxed with cool, unique, eye-catching, identifiable branded packaging.
- Stand Out Against the Competition: You: gorgeous custom packaging that your customer is excited about every time they see it. Competitor: lame brown box. Need we say more?
- Luxury: Custom printing shows time, effort and money went into the package they just paid for. If they think your brand is worth all that, then they’re more likely to not only buy again but also to recommend you to someone else. Luxury sells, my friend.
- Promote Your Value Adds: Are you eco-friendly? Charitable? One of a kind? Why not share that…you guessed it: on your box! Share those brand identifiers that will nudge you ahead of the brand next door.
- Retail-Friendly: If your goal is to be in stores, make it easy for retailers to sell your product. The best way to start flying off the shelves is by making customers an offer (or box) they can’t refuse
- Cost-Effective: You may be surprised to find out that custom printing doesn’t cost as much as you may think. And when you consider brand longevity and consumer retention, we think you’ll agree, it’s worth it! It may even pay for itself!
Are you ready to take your brand to the next level with custom packaging? Printing boxes with logos may be just the thing you’ve been looking for. Not sure where to start? Let Bolt Boxes help you. Reach out to us today to learn how we can help you take your boxes from basic to branded.