Making a name for your brand is an absolute must these days. In the competitive landscape we’re in, where savvy consumers have the research-power of a Mack truck, you can’t afford to not to care about how recognizable your brand is. In fact, brands spend thousands on their marketing efforts, and what’s more? They are more than willing to do so, as the power of the marketing dollar can be the reason one brand thrives while another can barely survive.
But don’t think you need to keep up with the marketing dollars of Nike or Target – there are ways you can make a name for yourself without breaking the bank.
How? We have two words for you: custom packaging.
Even something as seemingly simple as printing boxes with logos on them can be a game changer in terms of brand recognition and consumer satisfaction. Because let’s face it, consumers like what they trust. And they trust what they know. And brand recognition is a huge way you can earn that trust.
And then? You’re golden.
Even better? Get them excited about your brand, and you’re well on your way to becoming unstoppable.
Why Choose a Personalized Logo Box Over a Plain Shipping Box?
So how can personalizing your shipping boxes make a difference? Here are 15 reasons why boxes with logos are better than boring brown boxes any day of the week.
1. Brand Awareness
It makes perfect sense – shipping your product in a branded box builds brand awareness. By using custom packaging boxes with your company’s logo, you can help differentiate your brand from others on the market. A unique, eye-catching logo will help consumers remember your company’s name — and what better way to promote your business?
Loyal customers who know your brand will be excited to pull up to their house and see YOUR box sitting on the porch. Custom packaging can create a sense of excitement that leads to repeat sales.
When customers love you, they’ll come back for more. And if they love your packaging, you’re bettering that chance of them coming back.
Social is where it’s at. If the right influencer loves your custom packaging and shares it, you may just see a surge in orders. Encourage more unboxing videos on social media with beautiful packaging that stands out.
Have you heard of the (albeit a bit odd) unboxing trend? Up your chances of YOUR brand being unboxed with cool, unique, eye-catching, identifiable branded packaging.
6. Stand Out Against the Competition
You: gorgeous custom packaging that your customer is excited about every time they see it. Competitor: lame brown box. Need we say more?
Custom printing shows time, effort and money went into the package they just paid for. If they think your brand is worth all that, then they’re more likely to not only buy again but also to recommend you to someone else. Luxury sells, my friend.
8. Promote Your Value Adds
Are you eco-friendly? Charitable? One of a kind? Why not share that…you guessed it: on your box! Share those brand identifiers that will nudge you ahead of the brand next door.
If your goal is to be in stores, make it easy for retailers to sell your product. The best way to start flying off the shelves is by making customers an offer (or box) they can’t refuse
You may be surprised to find out that custom printing doesn’t cost as much as you may think. And when you consider brand longevity and consumer retention, we think you’ll agree, it’s worth it! It may even pay for itself!
Custom packaging boxes with your company’s logo lends professionalism to your brand. Stand out from the competition by printing practical, efficient information on your packaging. This can include the expiration date of a specific product, your website or your company’s name.
12. Saves Time
Save valuable time by customizing a unique packaging box with your company’s logo that succinctly fits your products. Once you determine the type of shipping box and packaging supplies you need, just denote specific box dimensions and we’ll print the design.
Custom cardboard boxes are incredibly durable and will ensure the safe delivery of your products. By determining the exact box dimensions you need to house your products, you can cut down on jostling during transit. This ensures a higher degree of safety for fragile items, and you can easily fit any product in a custom shipping box with a logo.
14. Reorder Information
Encourage your customers to contact you by printing re-order information such as a website link or number on the outside of your shipping box. You can also add a free service or discount code to motivate consumers to order your products again.
15. Relevant Details
Custom packaging boxes allow you to add more than a logo — you can print important symbols, bar codes or product codes for the items in the packages. Warnings of fragile or breakable items can help protect you from losses associated with the improper handling of your goods during transportation.
Benefits of Choosing Bolt Boxes as Your Customized Box Manufacturer
When you work with Bolt Boxes, you’ll enjoy several benefits, including:
- Prepress expertise: Bolt Boxes is ISO Certified, G7 Master Certified and a member of the Fiber Box Association. With over 60 years of experience in the business, we pride ourselves on helping our customers create personalized logo boxes that accurately and professionally reflect their brand.
- Numerous printing capabilities: We offer a wide variety of printing capabilities under one roof — litho, flexo and digital.
- Superior customer service: Our team is well-known for providing excellent customer service while creating your cardboard boxes with a printed logo.
- Many personalized logo box styles to choose from: Whether you need RSCs, C-series custom packages or end-loading boxes, Bolt Boxes has you covered.
- Fast turnaround times: Because we offer a wide range of services under one roof, such as design, printing, engineering and production, our team can achieve the fastest turnaround times in the industry.
- Provide several custom box printing options: We have the resources to meet and exceed your needs, so you can find the right personalized logo box.
Are you ready to take your brand to the next level with custom packaging? Printing boxes with logos may be just the thing you’ve been looking for. Not sure where to start? Let Bolt Boxes help you. Reach out to us today to learn how we can help you take your boxes from basic to branded.