Custom printed corrugated shipping boxes from Bolt Boxes take marketing and branding to the max. There are many things you need to think about when promoting your brand. Everything from logo-design to social presence matters, but when it comes to your packaging, one of the most effective things you can do to establish your brand and create a name for yourself is custom design your packaging. If you think a plain ol’ brown box will do the trick, thing again.
Don’t believe us? Read on for the top 8 reasons custom printed shipping boxes are a must in today’s eCommerce landscape.
- Brand awareness: Custom boxes are an extension of your marketing efforts. The more places and ways you can get your image, your brand and your logo out there, the better. How long does it take you to recognize a Target logo? Crate and Barrel? Tiffany’s? The Amazon smile-arrow? Image matters. Get yours out there with custom printed shipping boxes.
- Unboxing is all the rage: In the era of all-things-social, few things can compete with the thrill of being “unboxed” on a social channel by a major influencer. Think that blasé non-descript brown box is going to increase your chances of gracing a grand unboxing video? We think not…
- Social buzz: The unboxing trend isn’t the only social media-related reason to custom print your boxes. A chic, uber hip, super cool, totally different, eye-catching print job has the potential to generate quite a bit of buzz, as social-frenzied customers will flock to your social accounts to see if your content is as cool as your packaging (side note, be sure your social channels are all live, relevant, consistently branded and posted on regularly!)
- Build brand loyalty: Your number 1 goal – get them to buy. Your number 2 goal – get them to buy again. Printed packaging can be that little something extra that makes them come back again for more.
- Be “more” than your competition: Be more recognizable, be more exciting, be more everything with custom printed shipping boxes.
- Prime real estate to tell your story: Custom packaging affords you the opportunity to send your brand’s story along with your products. Print your eco-friendly messaging creatively on your packaging (is your brand: recyclable? Eco friendly? Sustainable? Reusable?). Use this to your advantage and capitalize on it with your printed boxes.
- Surprise them with a unique experience: Nothing delights more than lifting a lid and finding a bright, fun, unexpected print inside your box. It’s not always just about your product. Consumers want to be wowed. They want to feel rewarded for being loyal to your brand. Surprise them with custom printed packaging that goes above and beyond, and that means printing inside too. It’s a new take on thinking outside (or inside) the box.
- Stand out: From website, to virtual cart, to warehouse packaging, to shipping carrier distribution center, to out-for-delivery…there are a lot of opportunities for your brand to be seen. Let your packaging set you apart.
Custom printing is important for so many reasons. It is an investment, for sure, but one that we believe will pay you back tenfold, when done right. You work hard to market your brand. Make sure you cross the finish line with your packaging.
Ready to get started? Create custom printed corrugated shipping boxes with our online configurator today.